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Artist
¤ Cathy Busby

Curator
¤ Ingrid Jenkner

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¤ Nova Scotian Artists
¤ Sculpture & Installation



Home » Exhibitions » Cathy Busby’s 24/7 at Work

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Cathy Busby’s 24/7 at Work

24/7 at Work installation view (2005)
24/7 at Work installation view (2005)

24/7 at Work installation view (2005)
8 Oct 2005 – 11 Dec 2005

Cathy Busby is a Halifax-based artist, curator and writer who studies the interplay between emotions and consumer culture. In 24/7 at Work she displays management text books together with self-maintenance products such as deodorants, toothpastes, and “energy” drinks labeled “High Endurance,” “36 Hour Power!” and “Powerful Thirst Relief.” The effect is similar to that of a retail display window. If these products are selling,” writes Busby, “then as consumers we must be eager to buy back a little time, strength and endurance with their promises of security, invincibility, and protection.”

24/7 at Work is the result of Busby’s observations of language patterns in consumer and workplace environments. The books display titles such as Power Public Relations, High-Speed Management, and Competitive Advantage Through People. Positioning them alongside personal care items whose labels use similar language suggests that successful employees groom themselves to work around the clock. The exhibition invites viewers to consider the invasion of private life by business slogans and values.

Cathy Busby 24/7 at WorkExhibition Catalogue
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Exhibition Image
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24/7 at Work       


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