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Using It: ArtStars, Lendrum, Valentina
14 Aug 2010 – 17 Oct 2010
Nadja Sayej, still from ArtStars* epidsode 19 General Idea 2009
(video capture courtesy of the artist)
The creation and presentation of self through assumed personae is as old as theatre. Today YouTube, Facebook and other social networking sites enable individuals to create myriad versions of themselves capable of interactions with an ever-expanding on-line audience.
Jasmine Valentina offers a series of YouTube videos featuring herself in drag as Harold, a femme Woody Allen-like heterosexual male. Through comically stereotyped performance, the character challenges viewers’ expectations about masculinity and feminist identity.
Robert Lendrum investigates self-perception through an online project in which he surveyed friends, family and co-workers to gather their impressions and memories of him. The results are interpreted by a hired actor whose interactions with his perceived persona generate plenty of laughs.
Nadja Sayej, the outrageous host and gonzo art reporter of ArtStars*, operates as entertainer and critic, using costume and mainstream social networking sites to expose art world egos and rituals.
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